Other

In radio, the ____ demographic is considered ideal. a. 1835 b. 1849 c. 3559 d. 6079 e. none ...

Started by 09madisonrousseau09

The 1996 Telecommunications Act removed all national limits on _____. a. newspaper ownership b. ...

Started by ts19998

The highest concentration of radio listeners is found during the daypart? a. morning drive time ...

Started by lilldybug07

Friends and Seinfeld are both examples of a. off-network syndication b. first-run syndication ...

Started by ericka1

_________________ is the most critical daypart for the local network affiliated TV station. a. ...

Started by jace

Which of the following does not deliver a series of services available to consumers at different ...

Started by bobbysung

Local TV affiliates actually have very many hours of programming decisions to mak True ...

Started by schs14

Programming among multichannel carriers differs from broadcast television. True ...

Started by mrsjacobs44

Compare and contrast the responsibilities of the Program Director in any two of the media industries ...

Started by panfilo

Explain the concept of a radio format. How is a format selected and developed? How does the stations ...

Started by tfester

Discuss the major concerns and issues facing program managers in the immediate future. What will ...

Started by notis

_____________ differentiates products, goods, and services. a. Segmentation b. Marketing c. ...

Started by CORALGRILL2014

In television, local advertising sales account for approximately ____ of total industry revenues. ...

Started by waynest

Local cable advertising revenues account for approximately _____ of total cable advertising ...

Started by imowrer

Average quarter-hour (AQH) estimates are used primarily in this industry. a. network television ...

Started by Anajune7

National advertising consists of the following two categories, a. co-op and spot b. network and ...

Started by nautica902

Local advertising revenue is the largest category of advertising revenue in which electronic media ...

Started by daltonest1984

Promotion of a radio station in free time and space made available by other media are examples of ...

Started by urbanoutfitters

In both radio and television sales, rates for advertising are not negotiabl True ...

Started by strangeaffliction

CPM is a comparison tool used in marketing. However, unless you have another station or medium with ...

Started by Zoey63294

It is common for a National Representative Firm to represent all of the network affiliates in a ...

Started by yoroshambo

Chapter 9 lists six specific types of promotion. List and identify any three of these. What will ...

Started by Destiiny22

Give at least three examples of the use of branding in electronic and digital media marketing. ...

Started by Cooldude101

Which of the following positions does not usually report to the News Director? a. executive ...

Started by kwoodring

Which position in the news department usually has the last word on revising the newscast? a. News ...

Started by ghost!