This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why do ads for heartburn medications spend so much time talking about how quickly the product works ... (Read 46 times)

go.lag

  • Hero Member
  • *****
  • Posts: 667
on: Jun 22, 2018
Why do ads for heartburn medications spend so much time talking about how quickly the product works and whether there is calcium or magnesium in the product?
 
  a. Such medications are highly relevant to people who suffer from indigestion.
  b. The public is well informed about the causes of and treatments for heartburn.
  c. Emotional appeals are not likely to work when people are already suffering.
  d. Few celebrities would agree to appear in heartburn commercials.

Question 2

Research that employs split cable market tests involves
 
  a. surveys mailed to consumers to assess their purchasing patterns.
  b. inspections of sales records to see which products are purchased most.
  c. splitting a market into categories of purchaser and non-purchaser.
  d. exposing some consumers to advertisements and others to nothing.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

juicepod

  • Sr. Member
  • ****
  • Posts: 310
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: D


go.lag

  • Member
  • Posts: 667
Reply 2 on: Jun 22, 2018
Excellent

coreycathey

  • Member
  • Posts: 333
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Transdermal patch administration: (b) patch immediately applied to clean, dry, hairless skin and lab Transdermal patch administration: (b) patch immediately applied to clean, dry, hairless skin and lab
The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007). The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007).
A new drug development time line with the four phases of drug approval. A new drug development time line with the four phases of drug approval.
How to quickly find the vertex of a quadratic equation that is in standard form How to quickly find the vertex of a quadratic equation that is in standard form
Jim Croce - Time in a bottle - 1973 Jim Croce - Time in a bottle - 1973
Time Line for Life’s Origin and Evolution Time Line for Life’s Origin and Evolution
Video: Normal and abnormal blood pH

For a complete list of videos, visit our video library