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Author Question: When you use the AIDA persuasive approach, your first task is to gain the reader's attention ( A). ... (Read 164 times)

newyorker26

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on: Jun 23, 2018
When you use the AIDA persuasive approach, your first task is to gain the reader's attention (
 A). Which of the following represents your second step, or I tasks, of AIDA?
 A) Describe the benefits a product or service offers and make rational or emotional appeals.
 B) Include details of your company's reliability and reputation.
 C) Grow more excited about your product and yourself as a salesperson.
 D) Identify a proverb or famous quotation.

Question 2

Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?
 A) Attention, interest, desire, and action
 B) Attraction, innovation, determination, and activity
 C) Appeal, input, develop, and attune
 D) Access, incite, determine, and activate


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stano32

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Reply #1 on: Jun 23, 2018
Answer to Question 1

A

Answer to Question 2

A


newyorker26

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Reply #2 on: Jun 23, 2018
Thank you


stano32

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Reply #3 on: Jun 23, 2018
No problemo


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