Describe the difference between rational appeals and emotional ...

[theo]

Describe the difference between rational appeals and emotional appeals and explain when you would use each. Then write an example of each type of appeal as it might appear in a sales message.

Question 2

All the effort you put into a sales message goes to waste if the reader fails to act. Identify three types of motivators that you might include to give the reader an extra push and provide an example of each.

[Galvarado142]

Answer to Question 1



Rational appeals are associated with reason and intellect. They translate selling points into references to making or saving money, increasing efficiency, or making the best use of resources. In general, rational appeals are appropriate when a product is expensive, long-lasting, or important to health, security, and financial success.



Emotional appeals relate to status, ego, and sensual feelings. Appealing to the emotions is sometimes effective when a product is inexpensive, short-lived, or nonessential.



Rational Appeal: Our wireless service designed specifically for small businesses will allow your employees to access the Internet more quickly, resulting in substantial time savings and increased productivity.



Emotional Appeal: To recharge your batteries with an injection of sun and surf, all you need is your bathing suit, a little suntan lotion, and your ChoiceCredit card.

Answer to Question 2

Because readers often need an extra push, consider including additional motivators, such as the following:

Offer a gift: You will receive a free iPad mini with the purchase of any new car.
Promise an incentive: With every new paid subscription, we will plant a tree in one of America's Heritage Forests.
Limit the offer: Only the first 100 customers receive free travel mugs.
Set a deadline: You must act before June 1 to take advantage of these low prices.
Guarantee satisfaction: We will return your full payment if you are not entirely satisfied-no questions asked.
Most sales letters also include postscripts because they make irresistible reading. Even readers who might skim over or bypass paragraphs are drawn to a P.S. Therefore, use a postscript to reveal your strongest motivator, to add a special inducement for a quick response, or to reemphasize a central selling point.

[theo]

Thank you

[Galvarado142]

Happy to help you