Author Question: Psychological risk reflects consumers' concern over the extent to which a product or service a. ... (Read 31 times)

Awilson837 · **on:** Jun 28, 2018

Psychological risk reflects consumers' concern over the extent to which a product or service
a. causes them a high level of psychological stress.
b. may not fulfill a functional need.
c. fits with the way they perceive themselves.
d. leads them to high levels of affective involvement.
e. may not fulfill a hedonic need.

Question 2

The primary reasons for studying marketing research include:
a. Some may pursue a career in marketing research.
b. Knowledge of the marketing research makes for a smarter consumer.
c. Managers should know the benefits and limitations of marketing research.
d. Managers should gain an appreciation for the marketing research process.
e. All of the above are reasons for studying marketing research.