Positive disconfirmation of consumer expectations occurs when: A) ...

[james]

Positive disconfirmation of consumer expectations occurs when:
 A) expectations meet perceptions.
  B) expectations exceed perceptions.
  C) expectations are less than perceptions.
  D) perceptions are less than expectations.
  E) expectations meet or exceed perceptions.

Question 2

Walmart has threatened to cut off business from a supplier if it does not lower its prices. This is an example of legitimate power.
 
 Indicate whether the statement is true or false

[karmakat49]

Answer to Question 1

C

Answer to Question 2

False

[james]

Gracias!

[diana chang]

Thanks for the timely response, appreciate it