When calculating the ROI for a sampling investment, a converter ...

[formula1]

When calculating the ROI for a sampling investment, a converter is defined as a(n):
 a. individual who attempts to get others to sample the brand.
 b. list of expenses involved with creating the sample kit.
 c. individual who after sampling the brand became a user.
 d. profit made after the cost of the sampling.

Question 2

In most face-to-face communication, approximately what percentage of meaning is conveyed through nonverbal communication?
 a. Less than 10
  b. About 50
  c. Close to 75
  d. Almost 90
  e. Almost none

[blakeserpa]

Answer to Question 1

c

Answer to Question 2

B