What is the main purpose of conducting a pretest with a ...

[Cooldude101]

What is the main purpose of conducting a pretest with a questionnaire?
 a. To uncover any problems that the questionnaire may cause.
 b. To test research questions.
 c. To test hypotheses.
 d. All of these choices.

Question 2

The theory that when a name does not have much preexisting meaning, it can take on any connotation marketers want to give it is called:
 a. the empty-vessel philosophy of brand naming.
 b. trademarking.
 c. sound symbolism.
 d. memory-jogging philosophy of brand naming.

[kxciann]

Answer to Question 1

a

Answer to Question 2

a