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Author Question: What is the main purpose of conducting a pretest with a questionnaire? a. To uncover any problems ... (Read 25 times)

Cooldude101

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on: Jun 28, 2018
What is the main purpose of conducting a pretest with a questionnaire?
 a. To uncover any problems that the questionnaire may cause.
 b. To test research questions.
 c. To test hypotheses.
 d. All of these choices.

Question 2

The theory that when a name does not have much preexisting meaning, it can take on any connotation marketers want to give it is called:
 a. the empty-vessel philosophy of brand naming.
 b. trademarking.
 c. sound symbolism.
 d. memory-jogging philosophy of brand naming.


kxciann

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

a


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