With each of the Toy Story movies, Disney has provided a promotional toy to Burger King which the fast food franchise then distributes to the consumer through its kids meals. Why would Burger King get involved in such a trade promotion?
a. To increase order size
b. To encourage cooperation with consumer-market sales promotions
c. To obtain initial distribution
d. To increase store traffic
Question 2
The price negotiation process commonly experienced by government and institutional entities is known as:
a. competitive bidding.
b. decentralized buying.
c. collective bargaining.
d. systems integration.