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Author Question: With each of the Toy Story movies, Disney has provided a promotional toy to Burger King which the ... (Read 96 times)

ssal

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With each of the Toy Story movies, Disney has provided a promotional toy to Burger King which the fast food franchise then distributes to the consumer through its kids meals. Why would Burger King get involved in such a trade promotion?
 a. To increase order size
 b. To encourage cooperation with consumer-market sales promotions
 c. To obtain initial distribution
 d. To increase store traffic

Question 2

The price negotiation process commonly experienced by government and institutional entities is known as:
 a. competitive bidding.
 b. decentralized buying.
 c. collective bargaining.
 d. systems integration.



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brittanywood

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Answer to Question 1

d

Answer to Question 2

a





 

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