Author Question: Asking target market members to compare the performance of a prototype of a possible new product to ... (Read 212 times)

cdr_15 · **on:** Jun 28, 2018

Asking target market members to compare the performance of a prototype of a possible new product to the performance of a competitor's product is an example of which type of research?
a. distribution research
b. copy testing
c. promotion research
d. product testing

Question 2

Marketing research is quite rigidthere are only a couple of ways to do it.
a. True
b. False
Indicate whether the statement is true or false