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Author Question: Telescoping and squishing can occur when respondents forget the exact details of their behavior. ... (Read 37 times)

javeds

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on: Jun 28, 2018
Telescoping and squishing can occur when respondents forget the exact details of their behavior.
 
 Indicate whether the statement is true or false

Question 2

Identify three of the five main points from this chapter.


isabelt_18

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

- Marketing is customer focused, and it should be profitable.
- Marketing facilitates a relationship between customers and a company.
- Anything can be marketed.
- The marketing framework is based on the 5Cs, STP, and the 4Ps.
- If you remain customer-centric, you will stay ahead of the competition.


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