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Author Question: A counterbiasing technique is used with the expectation that two alternative phrasings of the same ... (Read 29 times)

Redwolflake15

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A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.
 
 Indicate whether the statement is true or false

Question 2

Describe how different functions in a business interact with marketing, and why they should understand marketing.



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carlsona147

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Answer to Question 1

F
A split-ballot technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

Answer to Question 2

- Accounting and finance need to understand the importance of marketing because the CEO does. With competition, you always need to be thinking about your customers.
- Salespeople understand marketing. They know that if their company makes products the customer wants, their job will be easier.
- R&D people appreciate marketing because they get jazzed when their inventions become popular. It doesn't take much marketing research to test concepts or prototypes and to veer an R&D path one way or another.




Redwolflake15

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Reply 2 on: Jun 28, 2018
Wow, this really help


bigcheese9

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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