Author Question: There is abundant evidence that subliminal advertising is a very effective technique for increasing ... (Read 99 times)

Jipu 123 · **on:** Jun 28, 2018

There is abundant evidence that subliminal advertising is a very effective technique for increasing sales volume.

Indicate whether the statement is true or false

Question 2

Effective brand building on the Internet requires:
a. intensive use of online advertising.
b. combining interactivity and information-driven direct-response marketing.
c. higher expenditures than offline brand building.