Author Question: Stephen Fox, chronicler of advertising history, maintains that a. advertising didn't cause America's ... (Read 112 times)

ts19998

  • Hero Member
  • *****
  • Posts: 531
Stephen Fox, chronicler of advertising history, maintains that
 a. advertising didn't cause America's consumption culture; it's just a very visible manifestation of that culture.
  b. America's rush to progress and advertising emerged at the same time, so it's impossible to prove that advertising caused it.
  c. in portraying brands as symbols of success, advertising creates wants and aspirations that are artificial and selfish
  d. advertising created America's consumer culture, and for that, it should be praised.

Question 2

Most marketing communications occur at the brand level.
 
 Indicate whether the statement is true or false



FergA

  • Sr. Member
  • ****
  • Posts: 352
Answer to Question 1

A

Answer to Question 2

T



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

For a complete list of videos, visit our video library