_____________ is pricing a product at a moderate level and ...

[anjilletteb]

_____________ is pricing a product at a moderate level and positioning it next to a more expensive model or brand.
 
 A) Reference pricing
  B) Odd-even pricing
  C) Customary pricing
  D) Prestige pricing
  E) Professional pricing

Question 2

Which of the following statements is true about the determination of a specific price for a product?
 
 A) Price elasticity is not relevant when determining a specific price.
  B) It occurs in the fifth stage of the price-setting process.
  C) Only fixed costs should be considered when setting the specific price.
  D) When no government controls exist, pricing is a flexible way to adjust the marketing mix.
  E) Demand is not a consideration when establishing a specific price.

[jasonq]

Answer to Question 1

A

Answer to Question 2

D

[anjilletteb]

Thank you

[jasonq]

Happy to help you