Author Question: Communicating product benefits to consumers is very important in the introduction stage. Indicate ... (Read 65 times)

sdfghj · **on:** Jun 29, 2018

Communicating product benefits to consumers is very important in the introduction stage.

Indicate whether the statement is true or false

Question 2

Monsanto just came out with a new genetically-modified seed that it believes will increase crop yields. The seed has been modified to withstand drought, and it kills insects that frequently feed on it. This is important especially because insects have begun developing a tolerance for many of Monsanto's genetically-modified seeds already out on the market. Since these seeds are new to the market, Monsanto wants to engage in a major integrated marketing communications campaign. It knows that it will have to convince farmers about the advantages of its new seeds and invites some of their major customers to its laboratory to see how the seeds are created. The scientists inform the farmers during the visit about how the seeds will increase their crop yields. This is most likely an example of
A) public relations.
B) advertising.
C) buzz marketing.
D) sales promotion.
E) personal selling.