Author Question: As Jessica enters Audio Jetz car electronics department, she is asked by the salesperson if she has ... (Read 54 times)

Sufayan.ah · **on:** Jun 29, 2018

As Jessica enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?
A) Awareness
B) Interest
C) Evaluation
D) Trial
E) Adoption

Question 2

You are an experienced and very successful sales rep for a major consumer products company. You are having lunch with a group of newly hired sales reps who just got their assigned sales territories. This is a very ambitious group of new hires, which is evidenced by the fact that they offered to buy you lunch if you would let them pick your brain about successful sales tactics.

Which of the following personal selling success tips will you share with the new hires?

A) Don't waste your time building a database of potential prospects.
B) Start selling as soon as you meet the prospect for the first time.
C) Don't waste too much time on your sales presentation because it is not really important.
D) Be thorough in your preapproach by doing your homework on your prospects.
E) Never try using a trial close.