What is the country-of-origin ...

[audie]

What is the country-of-origin effect?

Question 2

International marketers have four choices when they move products into new markets. Name them.

[Laurenleakan]

Answer to Question 1

The country-of-origin effect occurs when people see the country where a product is manufactured as a brand.

Answer to Question 2

The four choices are (1 ) keep their home country of products the same, (2 ) adapt an existing product for new markets, (3 ) design new products for new markets, and (4 ) design one product for a global marketplace.