The two advantages of direct mail as a medium of communication is ...

[evelyn o bentley]

The two advantages of direct mail as a medium of communication is its:
 a. cost and response rate.
  b. selectivity and flexibility.
  c. mailing lists and consumer data.
  d. timing and delivery.

Question 2

Which budgeting method monitors the amount spent by significant competitors and then allocates an equal or proportionate amount as its advertising dollars?
 a. Share-of-voice approach
  b. Objective-and-task approach
  c. Advertising response function
  d. Percentage-of-sales approach

[Carliemb17]

Answer to Question 1

b

Answer to Question 2

a

[evelyn o bentley]

Thank you

[Carliemb17]

No problemo