This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The two advantages of direct mail as a medium of communication is its: a. cost and response rate. ... (Read 95 times)

evelyn o bentley

  • Hero Member
  • *****
  • Posts: 564
on: Jun 29, 2018
The two advantages of direct mail as a medium of communication is its:
 a. cost and response rate.
  b. selectivity and flexibility.
  c. mailing lists and consumer data.
  d. timing and delivery.

Question 2

Which budgeting method monitors the amount spent by significant competitors and then allocates an equal or proportionate amount as its advertising dollars?
 a. Share-of-voice approach
  b. Objective-and-task approach
  c. Advertising response function
  d. Percentage-of-sales approach


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Carliemb17

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


evelyn o bentley

  • Hero Member
  • *****
  • Posts: 564
Reply #2 on: Jun 29, 2018
Thank you


Carliemb17

  • Sr. Member
  • ****
  • Posts: 325
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Feedforward control of breathing rate in an animal trained for athletic exercise. Feedforward control of breathing rate in an animal trained for athletic exercise.
The medical assistant often has to reassure and comfort the patient before effective communication c The medical assistant often has to reassure and comfort the patient before effective communication c
When operating your own business, it is wise to know your cost of capital and that of the ... When operating your own business, it is wise to know your cost of capital and that of the ...
The decay rate of a radioactive sample decreases from 175 kBq to 12.4 kBq in 18.3 s. What is ... The decay rate of a radioactive sample decreases from 175 kBq to 12.4 kBq in 18.3 s. What is ...
The rate of replacement of a recessive allele d by the dominant allele D by mutation alone. Even tho The rate of replacement of a recessive allele d by the dominant allele D by mutation alone. Even tho
The Body's Response to Blood Loss The Body's Response to Blood Loss
Video: Five phases of cardiac cycle & Atrial contraction

For a complete list of videos, visit our video library