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Author Question: Establishing brand awareness is an objective for which of the following levels? a. corporate c. ... (Read 99 times)

Bob-Dole

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on: Jun 29, 2018
Establishing brand awareness is an objective for which of the following levels?
 a. corporate c. marketing communications
  b. marketing d. None of the above.

Question 2

Establishing an association between a brand and an attribute is an objective for which of the following the levels?
 a. corporate c. marketing communication
  b. marketing d. None of the above.


duy1981999

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Brand awareness is a marketing communications level concern.

Answer to Question 2

B
Brand association is a marketing-level objective.


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