Author Question: An objective to increase positive affect toward the brand by 10 percent by the end of next quarter ... (Read 125 times)

sheilaspns · **on:** Jun 29, 2018

An objective to increase positive affect toward the brand by 10 percent by the end of next quarter and implemented by changing certain public relations or sales promotion material is a tactic on what level of decision making?
a. systems c. marketing
b. corporate d. marketing communications

Question 2

Which of the following is true about trade associations?
a. Trade associations provide valuable information about local markets.
b. The information provided by trade associations is often quite specific in nature.
c. Trade associations do not maintain files on international trade issues and trends affecting international marketers.
d. Trade associations provide general background information such as the name of the chief executive officer, the address and telephone number, and some information about a firm's products.