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Author Question: Which of the following provides unity in the marketing world? a. brand c. strategic partnership b. ... (Read 66 times)

melina_rosy

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on: Jun 29, 2018
Which of the following provides unity in the marketing world?
 a. brand c. strategic partnership
  b. product line d. image

Question 2

Which of the following laws states that as a family's income increases, the percentage spent on food will decrease?
 a. Pareto's law
  b. Engel's law
  c. The law of diminishing returns
  d. Gresham's law


Ksh22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The unity in today's world is the brand. The diversity is the marketplace.A successful marketing communications program has to crate unity of message and brand unity in a marketplace that has become increasingly diversified.

Answer to Question 2

B


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