A neighborhood business district (NBD) generally contains several ...

[cdr_15]

A neighborhood business district (NBD) generally contains several small stores, with a major retailer being either a supermarket or a variety store.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements best defines coverage?
 a. The actual number of target customers that come into contact with a given advertising message.
  b. The theoretical maximum number of a retailer's target market that can be reached by the medium.
  c. The number of newspapers in which a retailer advertises.
  d. The strength of the impression of an advertisement on potential customers.
  e. The number of consumers in the retailer's target market actually reached.

[yahahah24021]

Answer to Question 1

T

Answer to Question 2

B

[cdr_15]

Thank you

[yahahah24021]

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