Author Question: A reverse auction is a software tool that extends the tradition bid process to permit suppliers to ... (Read 24 times)

abarnes · **on:** Jun 29, 2018

A reverse auction is a software tool that extends the tradition bid process to permit suppliers to configure their bids in any number of alternatives ways.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Marlboro's primary defensive marketing strategy in foreign countries is to decrease prices by as much as one-third.

Indicate whether the statement is true or false

Cheesycrackers · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

False

Answer to Question 2

T
With heavy competition from new and lesser-known brands in Asia, Central and Eastern Europe, and North Africa and the Middle East, Marlboro created a strong defensive strategy for its cigarettes: It slashed prices by as much as a third and advertised heavily anywhere it was legal to do so, especially on billboards in the center of different capital cities and towns in the provinces.