In inflationary times, intermediaries generally can be expected ...

[B]

In inflationary times, intermediaries generally can be expected to:
 a. Stock up on inventory at today's prices.
  b. Be enthusiastic about manufacturer's new product introductions.
  c. Pressure manufacturers for special deals.
  d. Increase the product line.
  e. Increase the amount of money borrowed from banks.

Question 2

The purpose of macro-segmentation is to identify clusters of consumers that respond in a similar fashion to a company's marketing strategies.
 
 Indicate whether the statement is true or false

[Mholman93]

Answer to Question 1

C

Answer to Question 2

F
The purpose of micro-segmentation is to identify clusters of consumers that respond in a similar fashion to a company's marketing strategies. Macro-segmentation is concerned with looking at markets at the country level.

[B]

TYSM

[isabelt_18]

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