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Author Question: What is a major reason that firms are reluctant to engage in international marketing activities? a. ... (Read 89 times)

luvbio

  • Hero Member
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  • Posts: 623
on: Jun 29, 2018
What is a major reason that firms are reluctant to engage in international marketing activities?
 a. Lack of investors in international markets.
  b. The lack of sensitivity to differences in consumer tastes and preferences.
  c. Absence of profitable opportunities.
  d. Lack of distributors in most international markets.

Question 2

Ten producers of garden tools all sell through one wholesaler to five retailers. The number of contacts needed for all of the manufacturers to contact all of the retailers is __________. If the wholesaler were eliminated from the channel, the number of contacts needed would be:
 a. 2; 5
  b. 16; 15
  c. 6; 5
  d. 50; 50
  e. 15; 50


zogaridan

  • Sr. Member
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  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

E


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