Which of the following steps of the market screening process involves the determination of a product's income elasticity?
A) identification of basic appeal of a product
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
Question 2
Which of the following is the final step in the screening process for potential markets and sites?
A) assessment of the national business environment
B) measurement of market or site potential
C) selection of the market or site
D) assessment of climate suitability