Markets are classified as either A) producer or consumer. B) ...

[drink]

Markets are classified as either
 A) producer or consumer.
  B) institutional or reseller.
  C) governmental or institutional.
  D) reseller or consumer.
  E) consumer or business-to-business.

Question 2

Define and describe the differences between the customer behavior of consumer buyers and that of business buyers.

[ErinKing]

Answer to Question 1

E

Answer to Question 2

Consumer behavior refers specifically to how people act when they are buying products for their own personal consumption. The decisions they make often seem spontaneous but often result from a complex set of influences including cultural, social, personal, and psychological pressures.
Business buyer behavior refers to how people act when they are buying products to use either directly or indirectly to produce other products (e.g., chemicals, copy paper, computer servers). Business buyers typically have purchasing training and apply rational criteria to their decision-making process. They usually buy according to purchase specifications and objective standards, with a minimum of personal judgement or whim. Often, business buyers are integrating input from a number of internal sources, based on a relatively formal process. And finally, business buyers tend to seek (and often secure) highly customized goods, services, and prices.