Answer to Question 1
D
Answer to Question 2
A formal customer service plan is essential if managers are to achieve the service goals that they set for their operations. Managers develop effective customer service plans when they identify the standards they wish to achieve in the key areas of products, employees, facilities, and safety and security. After standards have been identified, managers' customer service plans address how proper staffing will impact their operations' ability to achieve the standards. Finally, an effective customer service plan addresses the important issue of how managers can monitor their success in achieving the service standards they have established, and the steps they will take if the operation falls short of meeting its service standards goals.