The strategy behind brand growth via social media is based on: ...

[leilurhhh]

The strategy behind brand growth via social media is based on:
 
  a. Maslow's hierarchy of needs
  b. The diffusion of innovation theory
  c. The two-step flow model
  d. The uses and gratifications theory

Question 2

Brands must naturally attract their own following on social media. Fans cannot be attracted through outside means.
 
  Indicate whether the statement is true or false

[uniquea123]

Answer to Question 1

c

Answer to Question 2

false

[leilurhhh]

Excellent

[FergA]

Gracias!