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Author Question: If unprofitable customers cannot be turned into profitable ones, the company should never drop them. (Read 104 times)

urmomsucks

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Question 1

In their book Killer Customers, Larry Selden and Geoffrey Colvin estimate that the bottom 5% of a company's customers lose as much as 100% of the company's profits.
◦ true
◦ false

Question 2

If unprofitable customers cannot be turned into profitable ones, the company should never drop them.
◦ true
◦ false


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Marked as best answer by urmomsucks on Feb 5, 2023

avelasquez

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urmomsucks

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Reply 2 on: Feb 5, 2023
Excellent


tandmlomax84

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Reply 3 on: Yesterday
:D TYSM

 

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