When Purdie-Vaughns and others (2008) presented African-American corporate professionals with a brochure for a fictitious management consulting firm, they found that
a. if the brochure depicted a low level of minority representation, they were uncomfortable with the idea that thefirm was colorblind.
b. if the brochure depicted a low level of minority representation, they were comfortable with the idea that thefirm was colorblind.
c. if the brochure depicted a high level of minority representation, they were uncomfortable with the idea that thefirm was colorblind.
d. the professionals were uncomfortable with the colorblind firm regardless of what was depicted in thebrochure.
Question 2
Marla knows that eating donuts is bad for her, and yet every morning on her way to work she stops at the local donut store and gets three donuts with a cup of coffee. She tells herself, I HAVE to get donuts or else I'm going to look like a weirdo for only getting coffee at a donut store. Which technique is she using to reduce her own cognitive dissonance?
a. changing an attitude
b. reduce perceived choice
c. adding consonant cognitions
d. minimizing the conflict's importance
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