Author Question: To write an effective sales letter, a) begin with a long and detailed introduction. b) ... (Read 30 times)

Chloeellawright · **on:** Jun 19, 2018

To write an effective sales letter,

a) begin with a long and detailed introduction.
b) exaggerate claims.
c) clearly state any benefits for the reader.
d) avoid asking the reader to take action.
e) All of these answers are correct.

Question 2

When conveying bad news,

a) place an apology at the very end of the letter.
b) use phrasing such as I regret or We're sorry.
c) use you to place responsibility on the reader.
d) never use passive voice.
e) a and d.