Author Question: The greater the discrepancy between the ideal state and the actual state, a. the lower the recall ... (Read 140 times)

MirandaLo · **on:** Jun 28, 2018

The greater the discrepancy between the ideal state and the actual state,
a. the lower the recall for marketing communications.
b. the higher the ability to process information about the product.
c. the lower the number of support arguments to marketing communications about the ideal state.
d. the more likely the consumer is to act.
e. the less likely the consumer is to act.

Question 2

Customers who are committed to being first to the market with new technologies and who seek new-product-development expertise and innovative solutions that attract new customers are called:
a. customers in fast-growing markets.
b. customers in highly competitive markets.
c. innovative-focused customers.
d. market customer relationship.
e. customer based strategy.