Author Question: The ____ is the consumer's perception of the way we want things to be. a. desirable stimulation ... (Read 39 times)

clmills979 · **on:** Jun 28, 2018

The ____ is the consumer's perception of the way we want things to be.
a. desirable stimulation level
b. ideal state
c. actual state
d. optimal stimulation level
e. real condition

Question 2

Customers who are reluctant to purchase new product versions are:
a. overshot customers.
b. undershot customers.
c. nonconsuming customers.
d. underline customers.
e. none of the above.