Peripheral routes to persuasion are so named because
a. consumers' attitudes are not based on detailed examination of the message.
b. information in the messages comes directly from a secondary source.
c. information in the messages is not just facts, but contains persuasive arguments, and, thus, is presented not in a direct but in a peripheral way.
d. information in the message is primarily cognitive.
e. consumers must be persuaded over the long term, rather than directly in the short term.
Question 2
Some of the products purchased by customers in the business market are the same as those purchased by ultimate consumers.
Indicate whether the statement is true or false
A revised animal phylogeny based on molecular data of SSU rRNA
Performing Transmission-Based Precaution: Isolation Techniques
Routes of infection for pyelonephritis.
Routes of Drug Administration: Advantages and Disadvantages
Cultural Attitudes Toward Insect Consumption
The four identity statuses proposed by Marcia, based on Erikson's theory