Author Question: The analysis that focuses on future-oriented, potential behaviors as opposed to classifying past ... (Read 80 times)

Beheh · **on:** Jun 28, 2018

The analysis that focuses on future-oriented, potential behaviors as opposed to classifying past behaviors is known
as:
a. Future analysis
b. Predictive analysis
c. Descriptive analysis
d. Presumptive analysis
e. Speculative analysis

Question 2

There is some evidence that if we see an advertisement we like, our overall ____ will influence our brand attitudes and behavior.
a. brand image
b. brand awareness of the ad
c. attitude toward the ad
d. elaboration likelihood
e. awareness of the ad