Author Question: In the hot desert arboretum, signs picturing an ice-cold can of Coca-Cola were posted up in various ... (Read 40 times)

NguyenJ · **on:** Jun 28, 2018

In the hot desert arboretum, signs picturing an ice-cold can of Coca-Cola were posted up in various locations. This is an example of a marketer making a stimuli
a. personally relevant.
b. pleasant.
c. surprising.
d. easy to process.
e. more verbal than visual.

Question 2

Sometimes research calls for a deeper look at the data by looking for differences or relationships across groups, a
technique known as _____________.
a. Cross-tabulation
b. Cross-analysis
c. Cross-comparison
d. Cross-footing
e. Cross-calculation