This topic contains a solution. Click here to go to the answer

Author Question: The zone of tolerance is defined as the difference between: A) predicted service and perceived ... (Read 85 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
The zone of tolerance is defined as the difference between:
 A) predicted service and perceived service.
  B) predicted service and desired service.
  C) desired service and adequate service.
  D) adequate service and perceived service.
  E) expected service and desired service.

Question 2

Overall, what is the difference between differentiation and positioning?
 A) Differentiation is about the product whereas positioning is about the brand.
  B) Differentiation is based on real differences between products, while positioning is completely perceptual.
  C) Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
  D) Differentiation is used in tangible goods, while positioning is used in services.
  E) Differentiation focuses on differences among brands, while positioning is about differences among products.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

vkodali

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

C

Answer to Question 2

C




jilianpiloj

  • Member
  • Posts: 521
Reply 2 on: Jun 28, 2018
Wow, this really help


flexer1n1

  • Member
  • Posts: 373
Reply 3 on: Yesterday
Gracias!

 

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

For a complete list of videos, visit our video library