This topic contains a solution. Click here to go to the answer

Author Question: The zone of tolerance is defined as the difference between: A) predicted service and perceived ... (Read 90 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
The zone of tolerance is defined as the difference between:
 A) predicted service and perceived service.
  B) predicted service and desired service.
  C) desired service and adequate service.
  D) adequate service and perceived service.
  E) expected service and desired service.

Question 2

Overall, what is the difference between differentiation and positioning?
 A) Differentiation is about the product whereas positioning is about the brand.
  B) Differentiation is based on real differences between products, while positioning is completely perceptual.
  C) Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
  D) Differentiation is used in tangible goods, while positioning is used in services.
  E) Differentiation focuses on differences among brands, while positioning is about differences among products.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

vkodali

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

C

Answer to Question 2

C




jilianpiloj

  • Member
  • Posts: 521
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


sarah_brady415

  • Member
  • Posts: 328
Reply 3 on: Yesterday
Gracias!

 

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

For a complete list of videos, visit our video library