Author Question: The zone of tolerance is defined as the difference between: A) predicted service and perceived ... (Read 54 times)

jilianpiloj · **on:** Jun 28, 2018

The zone of tolerance is defined as the difference between:
A) predicted service and perceived service.
B) predicted service and desired service.
C) desired service and adequate service.
D) adequate service and perceived service.
E) expected service and desired service.

Question 2

Overall, what is the difference between differentiation and positioning?
A) Differentiation is about the product whereas positioning is about the brand.
B) Differentiation is based on real differences between products, while positioning is completely perceptual.
C) Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
D) Differentiation is used in tangible goods, while positioning is used in services.
E) Differentiation focuses on differences among brands, while positioning is about differences among products.