Data collected on customer demographics, sales and customer ...

[nautica902]

Data collected on customer demographics, sales and customer service histories, and marketing preferences and customer feedback can be easily accumulated through a _________ system and used to better understand customers and provide customized offerings to best serve their needs.
 Fill in the blank(s) with correct word

Question 2

Recent research indicates that follow-up sales efforts generate higher sales productivity when customers have already seen a company's products at a trade show.
 
 Indicate whether the statement is true or false

[Jadwiga9]

Answer to Question 1

customer relationship management (CRM)

Answer to Question 2

True

[nautica902]

Thanks for the timely response, appreciate it

[phuda]

Excellent