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Author Question: As an entry strategy, licensing requires: A) capital investment. B) marketing strength in foreign ... (Read 40 times)

joe

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  • Posts: 627
on: Jun 28, 2018
As an entry strategy, licensing requires:
 A) capital investment.
  B) marketing strength in foreign markets.
  C) a company to have less control over a licensee than over its own exporting or manufacturing abroad.
  D) all of the answer choices.
  E) both marketing strength in foreign markets and a company to have less control over a licensee than over its own exporting or manufacturing abroad.

Question 2

Which of the following modes of international market entry provides for greater potential returns and a greater degree of control over operations?
 A) licensing
  B) wholly-owned subsidiaries
  C) contract manufacturing
  D) exporting
  E) franchising


jaykayy05

  • Sr. Member
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  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

B


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