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Author Question: Exporting involves giving up direct control of the marketing program, which often makes it difficult ... (Read 73 times)

asan beg

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Exporting involves giving up direct control of the marketing program, which often makes it difficult to coordinate activities.
 
 Indicate whether the statement is true or false

Question 2

An industrial firm's first encounter with an overseas market usually involves the formation of a wholly-owned subsidiary in another country.
 
 Indicate whether the statement is true or false



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katieost

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Answer to Question 1

True

Answer to Question 2

False





 

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