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Author Question: If engine oil company Quaker State decides to sponsor NASCAR's Winston Cup race, Quaker State is ... (Read 101 times)

Awilson837

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on: Jun 28, 2018
If engine oil company Quaker State decides to sponsor NASCAR's Winston Cup race, Quaker State is utilizing:
 a. event sponsorship.
 b. cause-related marketing.
 c. proactive MPR.
 d. reactive MPR.

Question 2

Ample Computers decided to revise their marketing strategy to use various channels available in the market. Apart from exclusive dealerships, Ample computers are now sold through telemarketing, online stores, multibrand retailers, and tele-shopping channels. This is an example of:
 a. reverse marketing channels.
 b. home marketing.
 c. dual distribution.
 d. scrambled merchandising.


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durant1234

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

c


Awilson837

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  • Posts: 509
Reply 2 on: Jun 28, 2018
Wow, this really help

xiaomengxian

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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