Author Question: Chevrolet has decided to focus on emergent consumers in the automobile market, which include those ... (Read 52 times)

berenicecastro · **on:** Jun 28, 2018

Chevrolet has decided to focus on emergent consumers in the automobile market, which include those individuals who are graduating college and either heading off to college or the workforce. Chevrolet is engaging in which aspect of STP marketing?
a. selecting persuasion tools
b. segmentation
c. positioning
d. targeting

Question 2

A conjunctive technique is an indirect means of questioning, enabling respondents to project beliefs and feelings onto a third party, an inanimate object, or a task situation.

Indicate whether the statement is true or false