Author Question: Which of the following eliminates the drawback of having the measure of dispersion in squared units ... (Read 149 times)

AEWBW · **on:** Jun 28, 2018

Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units?
a. standard deviation
b. variance
c. deviation
d. mean

Question 2

What do marketers know about the demographic variables of age, household composition, and stage in the life cycle?

sarah_brady415 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

A

Answer to Question 2

Spending is quite predictable based on these factors. A few examples:
Young adults are more likely to be interested in music technologies than in purchasing diapers for their as yet nonexistent children.
Young couples buy furniture and vacations together.
Families start financial planning to support their kids' college educations.
Older couples who are empty nesters start dreaming of spending their greater discretionary income on travel and hobbies.
Still older people investigate health care options and charitable giving.
It explains why we hear too much about baby boomers because this group of customers is so huge that it affects the sales of nearly every product category