Author Question: For brands holding larger market shares, the deal-elasticity coefficient generally is ____ it is for ... (Read 97 times)

cabate · **on:** Jun 28, 2018

For brands holding larger market shares, the deal-elasticity coefficient generally is ____ it is for smaller-share brands.
a. smaller than
b. larger than
c. the same as
d. twice than
e. four times than

Question 2

The split-ballot technique is the recommended procedure for dealing with response order bias.
a. True
b. False
Indicate whether the statement is true or false