When a marketing communicator wishes to build mental ropes ...

[olgavictoria]

When a marketing communicator wishes to build mental ropes between a brand and some feature or benefit of that brand in consumers' memories, s/he is attempting to facilitate ____.
 a. establishment of new packets of information
  b. connection of new schemas
  c. use of sensory stores
  d. storage in short-term memory
  e. strengthening of linkages

Question 2

Business models in the B2C space are entirely different from business models in the B2B space.
 
 Indicate whether the statement is true or false

[mammy1697]

Answer to Question 1

E

Answer to Question 2

F