Author Question: The four general features of the VIEW model that are used to evaluate a package are visibility, ... (Read 73 times)

P68T

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The four general features of the VIEW model that are used to evaluate a package are visibility, impression, ergonomics, and workability.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Comparative advertisements seem to be evaluated more favorably by people who hold a prior preference for the comparison brand.
 a. True
  b. False
 Indicate whether the statement is true or false



bd5255

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Answer to Question 1

False

Answer to Question 2

False



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