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Author Question: Which of the following is a proactive effort to spread positive WOM information and to encourage ... (Read 95 times)

swpotter12

  • Hero Member
  • *****
  • Posts: 527
on: Jun 28, 2018
Which of the following is a proactive effort to spread positive WOM information and to encourage product usage?
 a. Guerrilla marketing
  b. Viral marketing
  c. Diffusion marketing
  d. Street marketing
  e. All of these are correct.

Question 2

_____ advertising attempts to increase a firm's name recognition, establish goodwill for the company and its products, or identify itself with some meaningful and socially acceptable activity.
 a. Corporate image
  b. Corporate issue
  c. Advocacy
  d. Public service
  e. Institutional


strudel15

  • Sr. Member
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  • Posts: 324
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

a


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