« previous next »

Author Question: Which of the following is a proactive effort to spread positive WOM information and to encourage ... (Read 104 times)

swpotter12

  • Hero Member
  • *****
  • Posts: 527
on: Jun 28, 2018
Which of the following is a proactive effort to spread positive WOM information and to encourage product usage?
 a. Guerrilla marketing
  b. Viral marketing
  c. Diffusion marketing
  d. Street marketing
  e. All of these are correct.

Question 2

_____ advertising attempts to increase a firm's name recognition, establish goodwill for the company and its products, or identify itself with some meaningful and socially acceptable activity.
 a. Corporate image
  b. Corporate issue
  c. Advocacy
  d. Public service
  e. Institutional


strudel15

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Stay positive Stay positive
Messenger RNA (mRNA) carries genetic information from the nucleus to the cytoplasm for protein synth Messenger RNA (mRNA) carries genetic information from the nucleus to the cytoplasm for protein synth
Biological Information Flow Biological Information Flow
The Spread of AIDS in Ohio, 1982–1990 The Spread of AIDS in Ohio, 1982–1990
The WISER entry for hydrogen cyanide (bottom). Useful information includes detailed health ... The WISER entry for hydrogen cyanide (bottom). Useful information includes detailed health ...
A summary of the major processes in information restructuring of DNA A summary of the major processes in information restructuring of DNA
Video: What are the Parts of a Plant Cell?

For a complete list of videos, visit our video library