Many media planners prefer to use rules of thumb because there is ...

[ARLKQ]

Many media planners prefer to use rules of thumb because there is no easy way to estimate exposure utilities.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the PRIZM NE segmentation system, Suburban Pioneers is the group that represents those households at the middle of the U.S.'s socioeconomic ladder.
 a. True
  b. False
 Indicate whether the statement is true or false

[orangecrush]

Answer to Question 1

True

Answer to Question 2

False